In my pursuit to refine filter functionality, I initially experimented with a Classic approach, but encountered challenges distinguishing between sorting and filtering criteria. To tackle this issue, I delved into alternative display methods.

Carousel & Icon featured a filtered carousel alongside a sort icon. The filter used buzzwords and common search suggestions to narrow users’ focus. However, this approach overwhelmed users due to the ambiguity surrounding what constituted common filter suggestions, as revealed through user feedback. I learned users employ multiple ways to search for products and content.

Subsequently, when I transitioned to the Toggle version, users had difficulty discerning what pill was selected and the terminology used added to the confusion.

These challenges prompted my final iteration, where I opted to streamline the interface by eliminating the sort and filter complexities. Instead, the interface now divides content into five distinct sections: "curl type," "curl concern," "sort," "product," and "brand." Each section brings up a bottom sheet to direct the user's focus, while discreetly integrating into the main page layout.